'Page 3' is a story about a magazine named page 3 and the people related it. Konkona Sen and Atul Kulkarni are cast before. And now the addition is Boman Irani. Konkona and Atul is crime reporter and Boman will play the editor. "I was watching Munnabhai MBBS with my wife, and I called up Madhur Bhandarakar (the director of the film) to say that I have found my editor. That's it", producer Bobby Pushkarna says.