Filmmakers of 'Jurm' have an innovative promoting programme for their film. They tied up with multi-platform game developer, who released a mobile phone game of the same name. "We're delighted to be a part of this first-of-its-kind venture to use a mobile game makes the publicity more interactive and personal than simply hoardings and trailers. We're confident that the game will successfully create awareness and enthusiasm about the film among today's massive mobile community", producer revealed.