Pepsi (Cola) company filed a case against Anant Mahadevan for using the tagline 'Yeh Dil Maange More' as a little of his film. This stops the licensing international release, Internet and video rights of the film. "It's funny that the Cola giant did something like this at this stage, because we have been extremely aggressive in our marketing strategy. We launched Dil Maange More in January 2003 at the IIFA in Singapore. The event was well publicized - Shahid was starring in it, Soha was making her Hindi debut in it, etc. we also approached the soft drinks company for in-film advertising as we felt that it could be mutually beneficial. But by then they had started using another tagline. Anyway, the matter's in court", Anant told.