Urmila Matondkar and Shilpa Shetty helped Rs 23.5 crores by performing in a live program on Dubai based television channel. Salman Iqbal president and CEO of the channel said, "This is the biggest amount collected live on television in Asia." Urmila reveals, "We had guests from all over the world appealing to people across borders. There was a gentleman who contributed Rs one crore outright, while a girl from Muradabad contributed her pocket money." "Its good to know we can use our power, pull our weight and make a difference in people's lives," Shilpa says.