Brand Ambassador Preity Zinta launched New Head & Shoulders Nourishing Aloe Vera shampoo with Vita Zinc and Aloe Vera, which gives dandruff-free and beautifully growing hair with regular use. Preity shares her experience with the product, "You have seen me sport a different hair style in every movie - be it the wavy look in Dil Chahta Hai or the blunt cut in Koi Mil Gaya. But secretly I have always desired for the Rapunzel beautiful long hair look! And I am delighted to launch New Head & Shoulders Nourishing Aloe Vera which will help me and my fans remove dandruff 100% and beautifully grow our hair, to its fullest potential!"
The new campaign of New Head & Shoulders Nourishing Aloe Vera featuring Preity Zinta was shot in Bangkok by Saatchi & Saatchi and will be complemented with attractive point-of-sale materials, on-air and on-the-ground promotions to educate consumers about how dandruff-free hair can beautifully grow long. Preity is part of Head & Shoulders' illustrious international league of celebrity.