Aishwarya Rai's item number 'Kajrare..' in 'Bunty Aur Babli' has put her top again. She has been getting loads of SMSs and calls congratulating her on her performance. Even Abhishek Bachchan said that her song become more popular than his, though he is the lead in the film. In small towns the audience has likes it so much that exhibitors are actually playing the song repeatedly in theatres because of public demand.