Whatever Shah Rukh Khan does in the movies, he is getting better day by day. Be it a common man in Swades, superman in Main Hoon Na or the turbaned gent in Paheli. For Paheli SRK directed production team to go for research and pre-production work. The jewellery was designed after exploring authentic sources; the stitching of the clothes, the fabric and the choice of earthy colors was all planned and worked out by delving deep into the period and place in which the film is set.