Ajay Devgan avoided product endorsements earlier. But now he and his wife Kajol signed three-year contract for a well-known brand of domestic appliances. About this sudden change of heart he explains, "I am not against endorsement. I just don't believe in stage shows and dancing at other people's weddings. What I had said earlier was that there is a sect of people who have been dancing at wedding for thousands of years in our country, and now some others have taken it upon themselves to follow their lead."