Priyanka Chopra beat Ash for playing the lead female in Rohan Sippy's 'Bluff Master'. According to her, "I was unaware of this till the first day of the film. I called Rohan and asked him about it. These things keep happening in the industry. Besides, all I know is that when 'Kkrish' postponed a month's shooting to January, I had the dates to work in another film. Rohan offered me Bluff Master at that point of time and I took it on because I like it."