Kalpana Lajmi's target is only the new multiplex audience but also the countryside viewers. She told that, "I don't but this concept of a multiplex audience. Because with the penetration of satellite television even into villages and mofussils; there is a blur that separates the rural and the city audience. Everyone buys a ticket for a release on a Friday, because they have been exposed tremendously to Hollywood films English and in Hindi as well." Her next film's target is a mass audience.