Anupam Kher is launching his film 'Maine Gandhi Ko Nahin Maraa's promotional campaign this Tuesday at Gandhi's samadhi in Rajghat, New Delhi. He set all this at exactly 5.17pm when Gandhi was killed as a symbolic activity. The lead actress Urmila Matondkar is going to attend this occasion. A close source says, "The whole idea was conceptualized because the film is not about the killing of Gandhi, but about killing the idea of Gandhi."