A Hyderabad based production company has cast Sammir Dattani for their forthcoming film. Chairperson Sudhir Rambhotla says, "So far we were an animation company, we started feature film production in Hindi with 'Mukhbir' and were lucky to get Sammir for the lead. It doesn't matter that he has only done a couple of films in the past. I believe he's a true star material. Mukhbir is his big launch. We see Sammir as our company's star!"