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Madhuri & controversy regarding `Aaja Nachle` fails at Box Office
MadhuriObjectionable lyrics in "Aaja Nachle" that led to a brief ban on the film in some states, couldn`t work wonders for it. According to box-office reports, Madhuri Dixit`s much-awaited comeback vehicle opened to a poor response of 25 to 30 percent across the country and hasn`t set the cash registers ringing yet.

"As compared to other Yash Raj movies, `Aaja Nachle` hasn`t got a great opening. Even the hype hasn`t helped it," Deepak Taluja, vice president of operations at Fun Cinemas, told agencies. The film registered 50 to 55 percent occupancy in Delhi and Uttar Pradesh. With up to 60 percent in Rajasthan and Mumbai it was a little better over the weekend. Only in Bangalore we recorded 90 to 95 percent occupancy.

In the capital and its suburbs, the occupancy in some popular multiplexes was dismal. JAM had 30 percent, Satyam about 65 percent and M2K Cinemas had less than 40 percent.

However, it is expected that increased curiosity amid viewers might bring them to cinema halls in the coming weeks. Pramod Arora, president and CEO of PVR Ltd., who refused to divulge the occupancy figure, said that the film is doing reasonably better than those which are already going on in multiplexes. It is also expected that by Wednesday and in coming weeks, the movie might pick up courtesy the high curiosity among audiences.

 


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