Boom Written and directed by Kaizad Gustad, 'Boom', is produced by Ayesha Shroff under the banner of 'Quest Films'.

Anu Gaekwad, Sheila Bardez and Rina Kaif are three of India's top models. A prestigious diamond-encrusted fashion show set against the spectacular backdrop of the Gateway of India, goes horribly wrong. Anu gets tripped on head ramp by another model, much to her public embarrassment. Along with her two model friends, Sheila and Rina, Anu gets her own back by picking a fight with the model on the ramp itself. In the ensuing scuffle, the model's hair opens up and hundreds of glittering stolen diamonds which were due to be smuggled out of the country, fall on the ramp, only to be snatched up by the paprazzi and celebrities alike.

Abdul 50/50(Jackie) is Mumbai's notorious gangster, who got his name because he takes 50 percent of every deal. The diamonds were stolen by his men and were due to be smuggled to Dubai the night of the fashion sho. In Dubai, they were to be handed over to his older brothers in the syndicate. Medium Mia(Gulshan Grover) is the go-between. The middle brother. Not too small, not big enough yet. He handles the business side of the operations, answering to Bade Mia(Amitabh). The kingpin. The father figure. The most notorious gangster on India's most notorious list. He wants the diamonds back, come what may. The task is set and passed on to Medium, who in turn passes it on to Abdul 50/50. Get the diamonds back, or else.

The stolen diamonds are priceless antiques and have to be recovered by the gangsters from Anu Gaekwad and her two best friends and fellow models, Sheila Bardes and Rina Kaif as the gangsters hold them responsible for their disappearance. What followes is a plot-driven game of cat and mouse, hide and seek. will the three gangsters outwit the three models or will the models use their myriad charms to get away with murder?

Ace designer Anna Singh has given each of the characters in 'Boom' a distinctive look. "The looks were decided by Kaizad and Anna well in advance," informs producer Ayesha Shroff. While Amitabh Bachchan sports white hair, green eyes, tanned skin and wears variations of full white throughout the film, Jackie Shroff is always in black, sporting a pair of trend-setting glares. But it is the flamboyant bad man Gulshan Grover, who gets to wear all the colourful outfits. In fact, Gullu's name in the film happens to be 'Cut-Piece Saleem Suiting-Shirting'… though that's not because of his outfits… but for his unique (!) ability to cut his enemies to pieces without touching their suiting-shirting (uh, oh!!).

However, Quest Films cannot be ignored for the types of films they take on, be it a horror in Sandhya or a gritty drama in Boom. The Indian box office is badly in need of a boom, but whether or not Boom will have any impact, will be revealed when the film releases.