Bollywood badshah Shah Rukh Khan leads the pack. SRK, who has ruled the silver screen for well over one and half decades now, has bagged the title of ‘emperor’ even as far as endorsements go. From advertising agency pegged the endorsement revenue earned by SRK at around Rs 150 crore a year, the highest for any Indian advertising ‘model’. This figure is Rs 30 crore more than what Amitabh Bachchan earns — Rs 120 crore, even though the Big B endorses more products than Shah Rukh does.
Hrithik Roshan and Aishwarya Rai Bachchan are next in line, earning less than Rs 100 crore from their endorsements. Between them, these stars, along with their cricketer counterparts endorse everything from soft drinks, pens, hair oil, diamonds, suits, computers, soaps, cars, antiseptic cream, diet supplements, real estate, washing powder, watches, motorbikes to even the humble chyawanprash. SRK does hardly two films a year. He charges Rs 5-6 crore per film. On the other hand, if he does 20 endorsements a year and charges between Rs 7 and 8 crore per endorsement, he would end up with Rs 140 and 160 crore in his bank locker.
