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Tintin speaks Hindi in his 80th year...

Date: 12/02/2010

New Delhi, 29 November 2010: Ajay Mago, Om Books International in collaboration with the Embassy of Belgium launched Tintin in Hindi today at the residence of the Ambassador of Belgium in New Delhi, His Excellency Jean M. Deboutte.


The event brought together a cross-section of some of the best minds in Delhi: writers, photographers, artists and Tintin die-hard fans were seen at the launch. The set of 8 Tintin in Hindi was unveiled by His Excellency.


After winning the hearts of readers worldwide, and after being translated into 58 languages across the globe, Tintin, the immensely popular Belgian reporter, is now in India to delight the Hindi readers.


H.E. Jean M. Deboutte said: “Tintin in Belgium is more than a cartoon character- He is truly part of our national cultural heritage. Everybody in Belgium knows Tintin – children as much as their parents. For many Belgians, Tintin albums have often been their first gateway to the world, discovering new people, new countries, new environments, and made them develop a taste for adventure and discovery. Thanks to the wonderful translation in Hindi, we are proud that many more people will now be able to enjoy Tintin albums the same way.”


Translating Tintin into Hindi was an enjoyable and a challenging task since it required sensitive and sensible transposition of linguistic and cultural concepts from one context to another. For instance, Tintin's well-known catchphrase “Great Snakes” has been translated as “Baal ki khaal”. His four-legged companion Snowy has been rechristened Natkhat and detectives Thomson and Thompson have been renamed Santu and Bantu.


The adventures of Tintin are one of the best comics in the world and I'm glad that having the books in Hindi makes them available to a wider range of readers”, said Puneet Gupta, translator of the comics. An Ad filmmaker, writer, graphic designer and photographer, Gupta further said translating Tintin into Hindi was one of his most enjoyable assignments.


Tintin fan and Publisher, Ajay Mago, Om Books International, was struck by the absence of Tintin’s adventures in Hindi.  So he decided to approach the Franco-Belgian Casterman Publishers in 2005 for the rights to translate his favourite comic into Hindi. “I couldn't imagine anyone who wouldn’t love Tintin after reading his adventures in Hindi. There’s something in them for everyone. I thought it would be interesting to bring these amazing stories to the Hindi readership.”


Although the Hindi translations are at a par with the French and English language productions, the price had been determined keeping the Hindi readership in mind. Each Tintin comic in Hindi is now available at Rs. 195, half the price of the English version.


About Tintin

The Adventures of Tintin is a series of comic strips created by the Belgian artist Georges Rémi, who wrote under the pen name of Hergé. The series first appeared in French in Le Petit Vingtième, a children’s supplement to the Belgian newspaper Le Vingtième Siècle on 10 January 1929. The success of the series saw the serialised strips collected into a series of twenty-four albums, spun into a successful magazine and adapted for film and theatre. Set during a largely realistic 20th century, the hero of the series is Tintin, a young Belgian reporter. He is aided in his adventures from the beginning by his dog Snowy.


About the Publisher

Om Books International has published amongst other genres, several cinema-related titles: Still Reading Khan by Mushtaq Shiekh; Shah Rukh Can by Mushtaq Shiekh; The original screenplays of Lage Raho Munna Bhai and 3 Idiots; Bollywood in Posters by SMM Ausaja shortlisted for this year's Vodafone Crossword award for non-fiction to name just a few. Some titles in the pipeline are: The Dialogue of Bimal Roy's Devdas & The Dialogue of Guru Dutt's Pyaasa, both by Nasreen Munni Kabir; AR Rahman: The Spirit of Music, an authorised biography by Nasreen Munni Kabir; Love and Passion in Indian Cinema by Firoze Rangoonwalla; The Bachchans: A pictorial biography of the 4 Bachchans; Aamir Khan: I did it my way by Christina Daniels, and many more. Cinema is one of the strongest suits of Om Books International. Besides that, Om Books International publishes fiction, monographs on art and architecture, photo essays (the latest one being Mumbai, Where Dreams Don't Die by Raghu Rai and Vir Sanghvi; Forts and Palaces of India by Amita Baig and Joginder Singh), fashion and lifestyle books, children's books, mind, body, spirit books, etc. 

Om Books International also runs a retail chain of bookstores by the name of Om Book Shops across Delhi, Gurgaon and Noida, and has a very well-established domestic and international distribution network.



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